Video Summary: Make Your Website Work for You – Key Actionable Takeaways

1. Optimize for Search Engines
   • Use relevant keywords in page titles, headings, and meta descriptions.
   • Create clear site structure with intuitive navigation and descriptive URLs to boost SEO.
2. Craft Clear Calls-to-Action (CTAs)
   • Place well-designed CTAs (e.g., ​“Contact Us,” ​“Subscribe,” ​“Shop Now”) strategically throughout your site.
   • Make it easy for visitors to know what to do next and guide their journey towards desired actions.
3. Focus on User-Centric Design
   • Ensure your site is easy to navigate — logical layout, responsive design, and fast load times matter.
   • Make essential content visible (“above the fold”) to grab attention quickly.
4. Align Content with Visitor Intent
   • Understand your audience’s goals (information, purchase, contact) and tailor content accordingly.
   • Use consistent messaging that speaks to their needs and guides them through the funnel.
5. Use the Website as a Business Tool, Not Just a Brochure
   • Treat your site as an active team member — one that generates leads, tells your story, and facilitates engagement.
   • Regularly review analytics to refine content, improve user flow, and enhance performance over time.