Navigating Business Challenges: Strategies for Overcoming Common Obstacles
With the right strategies, you can turn hurdles into opportunities for growth and innovation.
7 Simple Tips For Understanding Your Target Audience
These seven practical tips can help you cut through the guesswork and get clear on your audience. Learn who they are, what they need, and how to reach more customers like them, so you can position your marketing efforts to hit home—and not just into the void.
How to Build and Optimize Your Small Business Sales Funnel
Every potential customer is on a journey that begins with curiosity—and, hopefully, ends in a sale. But converting a customer’s casual interest into a purchase requires a well-optimized sales funnel.
Cost Control Strategies for Your Small Business
Controlling costs is essential to running a profitable business. If you don’t keep track of your operating expenses, it can become nearly impossible to catch issues that reduce your business’s profitability.
A Small Business Owner’s Guide to Business Expenses
What do printer ink, client lunches and shipping costs all have in common? They’re business expenses—the costs incurred while operating your business. And, as long as you run a for-profit company, you can deduct many of these expenses from your taxable income which can help your business’s finances at tax time.
The Key Players You Need to Start a Successful Business
You have a crackerjack idea for a new business, and you’re ready to pursue it. Time to make sure you also have a crackerjack team to make it a success. Most small business owners don’t possess all the skills it takes to run every aspect of their business, and that’s okay. Maybe you’re a whiz with numbers who can handle all the finances, or you’re a natural sales pro who wins over every potential customer. But chances are, you’ll need help in other areas.
A Pocket Dictionary of Financial Words for Small Business Owners
Since 2019, 63% of businesses have seen a decrease in their revenue. So, if you’re focusing on keeping your business in good financial shape even more than before, you’re not alone. To help, we’ve compiled a list of common business finance terms and definitions that you may find while reviewing your small business’ financial statements. Use it as a reference while you’re working with financial experts like your accountant or while going over your books each week.
How to Create a Disaster Recovery Plan for Your Small Business
Any small business can get turned upside down by an unexpected event whether it’s from a wildfire or a hurricane. But having a disaster plan in place can help get you back in business quickly.
The Ultimate Financial Health Checklist for Small Businesses
Business finances can be tricky, but managing your finances doesn’t have to be overwhelming. Keep an eye on your company’s financial health with our checklist of essentials to keep your business in good shape and manage your finances like a pro.
How to Sell Products Online: A Business Owner’s Guide
Online marketplaces not only help sellers reach a wider audience of potential buyers, but they also offer a year-round sales venue beyond seasonal street fairs, craft bazaars and art shows — one that doesn’t rely on good weather or holidays.
