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Learn how to promote your products online using Google Tools. We’ll show how local brick-and-mortar businesses can list products on a Google Business Profile. We’ll also cover Google Merchant Center, a no-cost tool that allows both e-commerce and brick-and-mortar businesses to create free Product Listings on Google.
Every potential customer is on a journey that begins with curiosity—and, hopefully, ends in a sale. But converting a customer’s casual interest into a purchase requires a well-optimized sales funnel.
Understanding your optimal profit margin is vital for your business's growth. Armed with this data, you can devise strategies for your business's resources to plan for long-term expansion. Set optimal product prices and enhance your profit margin.
Learn how to acquire new customers with this guide on selling. From focusing your sales efforts on the right buyers, to defining a clear sales process, and writing a successful sales script.
Learn how to talk about your business in a way that connects with customers, investors, partners—even friends and family.
