Small businesses offer unique local merchandise while supporting the community. © Discover Denison
Are you interested in supporting small businesses and creating a strong local economy? Shop on Main Street! Main Streets are full of shops, restaurants, and services owned by passionate entrepreneurs. Did you know: Our research found that more than 80% of Main Street small business owners live in the communities where their businesses are located. By shopping locally, your spending can have a bigger social and economic impact.
Supporting small business owners and shopping locally in your area has many benefits, including:
Small business owners invest in their communities. They are more likely to sponsor youth sports leagues, community development projects, arts and culture, and more.
Entrepreneurs support jobs, training opportunities, and workforce development initiatives. Our research suggests that there are between 55,000 and 60,000 makers and small-scale manufacturers in Main Streets across the U.S.
Small businesses are crucial sources of local culture and identity. They provide gathering spaces, cultural representation, and distinct community character.
Local Main Street organizations across the country work within communities to foster vibrant public places, support small business owners, and advocate for local needs. Explore our Main Street Community map here to discover a program near you.
Our research has found that small business owners are increasingly concerned about the future, and our support is more important than ever. 58% of respondents to our most recent survey said they were worried about increasing costs, including inflation, labor, and technology costs. By shopping at small businesses in your area, you help small business owners weather economic uncertainty and support a sustainable local economy.
If you want to gain a deeper understanding of small business owners and their challenges, successes, and goals, we encourage you to check out the Main Street Business Insights podcast. Listen to the often-unheard stories of small business owners who have overcome adversity, tapped into unique local needs, and built strong communities of support.
Learn about the innovative ways that Main Street businesses have overcome adversity, whether it’s starting a new enterprise or keeping a multi-generation business alive, and the advice they have for others on how to keep their businesses on track.
